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Instead of making 2-3 boards by hand per week they quickly began to outsource the shaping to a precision laser cutting company. Even though this cut the workload, about 100 boards still needed to be routed, sanded, screened, finished, gripped and assembled by hand. This forced the production of the boards to move from the garage to Ladera’s first shop, which was an addition added to Ryan’s house. As graduating seniors in high school this was a lot to handle going into college, but handled nonetheless.
Given that the founders are full-time college students at Cal Poly, San Luis Obispo and UC Santa Cruz, Ladera Longboards now outsources all board manufacturing to a skateboard distribution company in San Diego which frees up time to study and go to class while in the meantime marketing and selling their boards. Since Ryan and Parker have been in college, they have picked up 7 retailers as far north as San Francisco and as far south as Santa Barbara and have sold over 350 complete boards and 300 screened garments.
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